Just as running water doesn’t become stagnant, change keeps us fresh and invigorated. We’ve presented our site with the same design for long enough; it’s time we changed it up a little.
The point is not only to make it look more attractive for you as a user, but also to make it easier to find what you’re looking for. No matter what type of traveller you are, we want it to be simple and even fun to find the hotel that suits you best.
One of the major improvements to the website is the size and quality of the images we display. There’s no point you straining your eyes to try and get a feel of what a place is like – we let our pictures speak for us. This applies across the board; the new design includes the presentation of larger, higher quality photographs of cities, attractions and accommodations.
And if you want to book a hotel with us, you’ll certainly be able to do that too!
The booking process is made easier thanks to clearer buttons and guidance, and additional interactive functionality has been added to the ‘hotel location’ section:
If you open the map at the top, a useful widget allows you to select individual places of interest (such as museums, districts and conference centres) to be marked on the map. From this you can easily see the distance from the hotel to the point you selected.
It’s now easier to see what your discount is, and what it is based on (time of stay, percentage etc). Everything that’s included in the price is now shown much more clearly:
While we were messing about with all this ‘new design’ stuff, we also threw the logo and slogan into the mix, to see what would come out:
The new logo and slogan reflect the direction we’re heading in: clean, straightforward, and relevant. Our goal is to give you all the information you need without you having to go searching for it: basically, to make it as easy to book as possible.
What do you think about the new design? You can let us know via the comments field below, or drop by our Facebook page.
In the meantime, watch out for upcoming competitions and loads more city info on the blog.