If you’ve looked for hotels on Easytobook.com at some point over the past few weeks, you may have noticed a slight change to the information you can view.
We always strove to provide the highest possible quality and reliable content so that our customers can make the most informed choice when booking a hotel.
However, we now list over 120,000 hotels worldwide, which demands a lot of activity on the reviewing front. As a solution to this conundrum we teamed up with big boys TripAdvisor in order to achieve some kind of cross-platform arrangement.
Thanks to our own inspirational boffins we’re now able to integrate TripAdvisor reviews on our hotel listings. That means you can read a real review, really written by a real person, of a real hotel you’re thinking of booking for real. Since TripAdvisor is the biggest platform for this kind of information, we can now display reviews for about 95% of the properties we list – over 60 million reviews and counting.
To have a look at how this might pan out, have a quick gander at a search results page for Paris hotels. And here’s how it looks on the hotel details page:
Customer-submitted reviews are moderated by TripAdvisor and appear live within a few days of posting. From our point of view, this type of collaboration means Easytobook.com can focus on making hotel reservations easy, whilst you can reap the rewards of our improved content.
Not to labour the point, but we’re the first company to have developed this capability…though imitators are bound to follow, right? Just kidding – this is exactly the kind of 2.0 accessibility that allows customers to make much more informed decisions about what they’re buying into. After all, it’s way too inconvenient to visit a hotel before you book, so reading other people’s reviews is the next best thing.
We already appreciate this type of feature on a host of other online retailers, and there’s nothing to say that hotel and travel services should be any different.
If you’d like to know a bit more, there’s a TripAdvisor press release hosted here.
Anyway, we hope you get some use out of the tool. Of course, we encourage everyone to submit reviews whenever they stay in a hotel, so that others may benefit from your insights. Bon voyage, and take it easy.