Category Archives: Travel research

Thousands of bookings are made on EasyToBook.com every day. When deciding on what hotel to stay in, people value each other’s opinions on the hotels on offer. Although the opinions of guests can differ quite a lot, the opinions altogether form a trustworthy impression for possible future guests.

Now how do we collect these opinions? When guests stayed at a hotel, we send them an e-mail with a request to fill in a small and simple questionnaire, in which they can tell us about their experiences in the hotel. Luckily a large percentage of the total number of guests is willing to fill in this questionnaire to help inform other travelers.