Technology has made traveling easier than ever before. Nowadays, with the availability of many online tools, the avoidance of holidays’ mishaps is only a few clicks away. We have all the information at our reach, therefore we are now able to make consistent decisions regarding any sort of bookings.
There is also a downside to these platforms. Some in the travel industry are striking back(even legally) against these review websites. Claiming that they still enable reviews which are false or damaging to their businesses, as most of these websites still allow people to rate hotels anonymously.
We believe that hotel reviewing is a positive tool, if used wisely. Now, people can definitely foresee their purchases and make sure that they will get what they are paying for. It is important to be an avid participant of these tools, especially if you are a frequent traveler. However, it is also important to know how to do it well, how to actually contribute to the world with your comments.We have selected a couple of tips for your hotel reviews, and how it can work effectively in not exclusively penalizing hotels, but in providing constructive criticism.
When do I write a review?
A British couple was invited to leave a Blackpool’s resort due to a negative review online. It is something that we should keep in mind. It is never a smart idea to write a negative review while you are still staying at a hotel. Wait until you leave or get the reimbursement (if applicable) before you write. Even when angry at some bad aspects of the hotel, try to hold on for a few days, until you get your cool back and you are able to provide an analytic and factual review.
What do I write?
Images speak louder than words, take pictures! Try to get evidence before ranting on one of these review platforms. However, take in consideration the willingness of the hotel to assist you after learning about your complaints.
Don’t hold a grudge until you have to check out of the hotel! As soon as the problem is spotted, talk to management in order to find a satisfactory solution.
Most importantly,write a factual piece of text, provide room number, hours and specifics about the problem in question. This will be a deal breaker for other travelers, as your review will sound more credible and less like a spoiled brat’s tantrum.
Beware of false reviews
It is not an uncommon practice to get influenced by false reviews posted by the hotels themselves or by competitors. Be extremely suspicious of reviews that sound too good or too bad to be true. Dodge comments fueled with superlatives and shallow complaints. Use common sense and your gut feeling before booking.
Also look for a consistent flow in all reviews. If many people are complaining about the same things, those are more likely to be true. However, if there’s a discrepancy in some of the posts, red flag!
People’s perceptions of comfort are very different. While some people might complain that the hotel does not offer a pool or ice-makers, this could be irrelevant for you as a traveler. Read a couple of reviews before you reach your verdict. Focus on people that have been to the hotel with the same purpose as you ( ex: business, backpacking, family…).
Hotels strike back
Hotels are striking back . As an example, a hotel in Quebec has sued one of its guests, when he wrote a less than flattering review on TripAdvisor. The guest complained about bed bugs and the hotel’s little interest in trying to solve the problem. He was sued for USD 950,000 for damage and lost profits.
The lesson we take from these different situations is that we should focus our reviews not only on the problems but also in the solution. Maintain the posts as factual as possible. Don’t hang on to small details but also in the overall stay experience. Mention good things in the hotels you stayed as well. The front desk clerk maybe rude but the cleaning lady made nice animals with your towels.
And finally take notice if the hotel has been refurbished or if comments have substantially improved. It is also important to believe that places learn from their mistakes, reflecting in the bettering of their services.